The most common way to find goods and services is through a search engine. Someone who wants to find a new way to store their old coins will go online and type in key words. Perhaps “old coins,” “coin collecting,” and “storage.” Someone who is just learning about lead generation might type “lead generation,” “how to generate leads,” or “what is lead generation?” Experts SEO and online marketing learn how the different search engines crawl the web for content and they exploit this as much as possible to figure out how to get top ranking for those keywords. The clever inventor who developed a new storage for coins has to compete with all of the old storage methods as well as any new storage methods. If their website is buried behind twenty pages of search results, nobody is ever going to know their clever invention exists. Search engines, like Google want to provide the most relevant results to every user. All the search engines are in competition with each other to provide the best user experience. What if there are ten different clever inventors that invented ten different products for coin collectors? How does the search engine decide which results to show first? It’s not like the search engine has employees testing each product and determining who’s product is best. In a way the relationship between the search engines and the businesses that the customers are looking for are in an antagonistic relationship. Both the search engines and the businesses want to make the customer happy, but the businesses are trying to manipulate the way search results operate, and search engines are constantly trying to evade those exploitation and provide search results that are as organic and under their control as possible. Search engines try to provide the most relevant results by first matching the key words as closely as possible. Then they will pick the ones that seem to be the most popular with others. Not strictly the websites that get the most traffic, but also websites that get linked to the most by other websites. Think of it as digital word of mouth. If a lot of people are talking about a website or a product, then that will show up closer to the top in searches. Capitalist Leads promise to help the business with this. We look at the website, at the content, at the business goals, and they try to figure out ways to capitalize on the way the search engines work and the way leads—potential customers—behave.
It's important to know how customers think and act in the digital age. It’s also important to have some degree of digital literacy. A good analogy for this is knowing about how cars work. The customer doesn’t need to know how to rebuild an engine and install breaks to save money. A basic working knowledge of car maintenance and knowing how to diagnose some issues by the way the car runs and sounds in different circumstances can help save loads of time and money. The customer can save time if they know just the specialist to go to and they can protect themselves from shady or incompetent mechanics. We are here for you.
The best option is to start a relationship with an SEO expert, lead generation specialist, or a digital marketing company that has the experience and tools to take care of the marketing and advertising aspects of the business. We want their clients to have at least a basic awareness of digital literacy, because those people will have a more solid idea of their wants and needs and will be best able to communicate with their marketing experts.